Built by marketers, for tradespeople
We're Unavoidable Marketing — a Leeds-based digital marketing agency that got tired of watching our trade clients lose jobs to slower competitors. So we built the tool we wished existed.
Unavoidable Marketing was founded in Leeds by Andrew Heppinstall with a simple mission: help UK tradespeople win more work through better marketing. Over the years, we've worked with hundreds of plumbers, electricians, roofers, builders, and other trades across the UK.
The same problem came up again and again. A homeowner submits an enquiry to three tradespeople. The first one to respond wins the job — not the cheapest, not the most experienced, just the fastest. Most tradespeople are on the tools all day. They can't respond to leads in minutes. They lose jobs they should have won.
We looked at the CRM market and found nothing built specifically for trades. Generic CRMs like HubSpot and Salesforce are powerful but overwhelming. Simpler tools lack the automation tradespeople actually need — SMS follow-ups, Google review requests, AI calling.
So we built Unavoidable Marketing CRM. A platform designed around the reality of running a trade business: you're busy, you're on site, and you need your CRM to work for you — not the other way around.
Our journey
Unavoidable Marketing founded
Andrew Heppinstall starts Unavoidable Marketing in Leeds, helping local tradespeople win more work through digital marketing.
The follow-up problem
After working with dozens of trade businesses, one pattern emerges: they're losing jobs not because of price, but because competitors follow up faster.
Building the first version
We start building a CRM specifically for trades — not adapting a generic platform, but designing from scratch around how tradespeople actually work.
Beta launch
The first version of Unavoidable Marketing CRM goes live with a cohort of 50 beta users across plumbing, electrical, and roofing trades.
AI features and agency plan
We add AI calling via Bland.ai, WhatsApp campaigns, and the Agency plan — enabling marketing agencies to resell the CRM under their own brand.
500+ businesses
Over 500 UK trade businesses now use Unavoidable Marketing CRM to manage their pipeline, automate follow-ups, and build their Google reputation.
Get in touch
We're based in Leeds and always happy to talk.