✦ Unavoidable Marketing CRM

Everything your business needs
to grow — in one place

Stop losing leads to missed calls, forgotten follow-ups and scattered spreadsheets. Every tool you need to win more clients, deliver better service and scale with confidence.

250+
Features included
24/7
AI answers calls
0
Missed follow-ups
Scale to any size
Win more business, faster

Quotes, Estimates & Price Book

Professional quotes in seconds. Tiered pricing that increases average order value. Clients sign and accept online.

📋

Smart Quotes

Build professional branded quotes with line items, VAT and discounts. Email the quote or share a unique link. The client views, signs and accepts online — no printing, no chasing.

  • Good/Better/Best tiered pricing
  • E-signature capture before acceptance
  • One-click from price book
  • Auto-moves pipeline to Won on acceptance
  • Branded with your logo and colours
📦

Price Book

Pre-load all your services with fixed prices. Building a quote becomes a few clicks — pick services, totals calculate automatically. No re-typing the same items every time.

  • Services grouped by category
  • Fixed, from, hourly and daily rates
  • One-click add to any quote
  • Powers the online booking widget too
  • Syncs to AI Knowledge Base

Good / Better / Best

Offer three tiers on a single quote — Essential, Plus, Complete. Clients pick the one that suits them. Average order values increase because clients can see exactly what they're upgrading to.

  • Three named tiers with descriptions
  • Per-tier price adjustments
  • Client picks their tier online
  • Works with e-signature acceptance
  • Pre-built templates included
Deliver the work

Jobs, Scheduling & Live Tracking

Create jobs, assign team members, track progress live. Clients know exactly when to expect you.

🔧

Job Management

Every job gets a number, a contact, an address, a scheduled time and an assigned team member. Create from a quote, from a contact, or from scratch. Convert to invoice in one click when complete.

  • Job number auto-generated
  • Status: Scheduled → En Route → On Site → Complete
  • Convert to invoice instantly
  • Notes, photos and field updates
  • Linked to contact and contract history
📱

Mobile Status Updates

Send team members a unique link to their phone. One tap updates job status. GPS is logged silently in the background — no app to install, works on any smartphone.

  • No app install required
  • En Route / On Site / Complete taps
  • GPS logged with every status update
  • Works on iOS and Android
  • Photos and notes from the field
📍

Live Client Tracking

When your team member goes En Route, the client gets a link showing a live map with their location — updating every 30 seconds. Exactly like a delivery tracker. Eliminates "where are they?" calls.

  • Real-time live map
  • Auto-refreshes every 30 seconds
  • Shows route to client address
  • Auto-reloads when job completes
  • Copy link from job modal
Keep clients coming back

Recurring Services, Contracts & Reminders

Recurring bookings that create themselves. Review requests that send automatically. Timely reminders that win back clients.

🔄

Service Contracts

Set up a recurring service contract per client. Weekly, monthly, quarterly or annual. The CRM auto-generates a scheduled job when the next visit is due — no manual tracking, no missed renewals.

  • Frequencies: weekly to annual
  • Auto-creates bookings in advance
  • Next due date rolls forward automatically
  • Price per visit stored
  • Alert banner when jobs are due

Auto Review Requests

When a job is marked complete, an SMS fires automatically 2 hours later asking for a Google review. Configure your review link once — the system handles the rest. The single highest-ROI automation available.

  • Fires on every job completion
  • 2-hour delay built in
  • Your Google review link embedded
  • Enable/disable in Reviews settings
  • Compounds into higher Google rankings
📅

Service Reminders

Use Automation Rules to send a reminder SMS or email at a set interval after a job — "Time for your next appointment". Clients rebook before they look elsewhere. Set up once, runs forever.

  • Trigger: X days or months after job
  • SMS or email channel
  • Personalised with client name
  • Pairs with service contracts
  • Pre-built automation template
Never miss another enquiry

AI Receptionist & Calling

Your phone gets answered 24/7. Leads get called back in minutes. Nothing slips through.

📞

24/7 AI Receptionist

Answer every inbound call professionally — even at 2am on a Sunday. The AI qualifies leads, answers questions about your business and books appointments straight into your calendar.

  • Custom greeting and AI name
  • Answers from your knowledge base
  • Books appointments directly
  • Full call transcripts stored
  • Handles objections and FAQs
🤖

AI Outbound Calling

Call hundreds of prospects with your personalised script. The AI handles the conversation naturally, captures outcomes and updates your CRM — you just review the results.

  • Natural-sounding voices
  • Scripts with merge tags
  • Auto-updates lead score and pipeline
  • Full transcripts on every contact
  • AI summary saved as a note
  • Able to take payments whilst being fully compliant

One-Click AI Call

See a hot lead in your pipeline? Hit call. The AI dials them instantly from the contact record — no campaign setup, no waiting.

  • Fires from the contact record instantly
  • Logs outcome automatically
  • Updates last-contacted timestamp
Reach them where they are

SMS, Email & Outreach

Personalised messages at scale. Higher reply rates. More booked appointments.

💬

Bulk SMS Campaigns

Send personalised texts to your whole list or a filtered segment. Merge tags make every message feel one-to-one. Replies come back into your inbox automatically.

  • GSM-7 counter
  • Schedule in advance
  • Replies in two-way inbox
  • Bulk SMS to pipeline stage
  • Opt-out handling built in
✉️

Email Campaigns & Inbox

Outbound campaigns plus a full two-way inbox. Every email thread is linked to the contact so nothing gets lost.

  • Multiple sender accounts
  • Open rate tracking
  • AI email writer per contact
  • Quotes emailed direct from CRM
🔄

Sequences & Automation

Multi-step follow-up sequences across SMS, email and calls. Automation rules that fire in the background — new enquiry SMS, job complete review request, re-engagement reminder.

  • 25 pre-built templates
  • Pipeline, job, tag, score triggers
  • No code required
  • Runs every 15 minutes
The full client picture

CRM, Pipeline & Client Portal

Every contact, every interaction, every job — in one place. And a portal your clients can log into.

👥

Contact Management

Every interaction in one place. SMS, calls, emails, notes, appointments, quotes, jobs, invoices, consents and photos — all on the contact timeline. AI scores every lead 0–100.

  • Full activity timeline
  • AI lead scoring 0–100
  • CSV import and duplicate merge
  • Tags, segments and filters
🏗

Visual Pipeline

Kanban board with drag-and-drop stages. Deal values on every card. Bulk message an entire column. Hot leads flagged automatically when neglected.

  • Customisable stages per company
  • Deal value tracking
  • Bulk SMS to pipeline stages
  • AI nudge badges on hot leads
🔗

Client Self-Serve Portal

Send any client a magic link — no password needed. They log in to a branded portal showing their quotes (with Accept button), upcoming bookings, and invoices. Reduces inbound calls dramatically.

  • Magic link login — no password
  • Quotes with one-click Accept
  • Booking schedule and status
  • Invoice history
  • Branded with your company logo
Book clients while you sleep

Online Booking Widget

A booking page that puts appointments straight into your CRM. No back and forth.

🗓

Booking Widget

Your services appear on a clean, mobile-friendly booking page. Clients pick a service, choose a date and time, fill in their details. A contact and appointment appear in your CRM instantly.

  • Services pulled from price book
  • Date and time slot picker
  • Contact auto-created or matched
  • Branded with your colours and logo
  • Available 24/7 with no manual effort
🔗

Embed Anywhere

Get a direct link to share via SMS, email, Google Business Profile and social media. Or copy the embed code to drop the booking form directly into any page of your website.

  • Direct booking URL
  • Copy embed code (one paste to install)
  • Works on WordPress, Squarespace, Wix
  • Button code for your site
  • Configure in Settings → Booking Widget
📥

Every Booking in CRM

No separate booking system to manage. Bookings land directly in Appointments. The client is created as a contact. Follow-up automation fires immediately.

  • Instant CRM contact creation
  • Appointment logged automatically
  • Triggers automation rules
  • Source tracked as "online booking"
  • No third-party tools needed
For clinical and aesthetics businesses

Clinical Records & Treatment Mapping

Full clinical records with injectable mapping, before/after photos and consent forms. Pabau-level features built in.

💉

Treatment Body Mapping

A clickable face and body diagram on every clinical record. Mark injection sites with colour-coded dots — Botox, Filler, Thread, Laser, Peel. Add units and amounts. Full audit trail saved with every record.

  • Face and body diagrams
  • 6 treatment types with colour codes
  • Units per injection site
  • Mini map shown in record list
  • Full audit trail per treatment
📋

Clinical Records

Structured treatment records per contact. Date, practitioner, duration, clinical notes, products used with batch numbers, aftercare instructions and next appointment date.

  • Linked to contact profile
  • Products used with batch/expiry
  • Aftercare instructions
  • Next appointment reminder
  • Status: Completed / Planned / Cancelled
📸

Before / After Photos

Upload and tag photos as Before, After or Progress. Stored securely per contact with GDPR-compliant consent tracking. View the full photo timeline on any contact.

  • Photo type tagging
  • Stored per contact
  • Consent linked to photos
  • Full photo timeline view
  • Downloadable for consultation records
Compliant and audit-ready

Compliance, Certificates & Consent

Compliance records, certificates, data protection policies and consent forms — everything with a proper audit trail.

📜

Compliance Certificates

Issue numbered certificates for regulated or custom work. Each gets a unique reference number, structured fields, and a downloadable branded PDF.

  • Gas Safe records
  • EICR certificates
  • Aesthetic treatment records
  • Custom certificate types
  • Branded PDF download
🛡

Compliance Policies

Store data protection, H&S and operational policies with version control. Review date tracking flags overdue items in red. Build structured audit checklists with completion logging.

  • Version control
  • Review date reminders
  • Structured audit checklists
  • Completion log with timestamps
  • Regulation mapping
✍️

Digital Consent Forms

Build custom consent forms for any service type. Clients sign digitally before the appointment. Every consent is stored with a timestamp and linked to both the contact and the service record.

  • Custom fields per service type
  • Digital signature capture
  • Linked to service records
  • Full timestamp audit trail
  • GDPR-compliant storage
Know your numbers

Reporting, Reviews & Revenue

Clear data on what is working. A systematic approach to winning more Google reviews.

📊

Reports Dashboard

Four tabs — Overview, Pipeline, Contacts, Activity. Every KPI that matters in one place, filterable by 7, 30, 90 or 365 days.

  • 8 KPI cards with trend data
  • Pipeline funnel by stage
  • Call outcome breakdown
  • Task completion rate
  • Top segments and locations

Review Management

Pull in Google reviews. AI drafts responses in your brand voice. Track your rating over time. Auto-request after every completed job. Never miss a review to respond to.

  • AI-drafted responses
  • One-click post to Google
  • Auto-request after job complete
  • Rating trend tracking
  • Compare to local competitors
💰

MRR & Invoices

Track monthly recurring revenue, invoice status and outstanding balances. Know exactly where your revenue stands at any point in the month.

  • Invoice status tracking
  • Overdue flagging
  • Partial payment recording
  • MRR per client
  • Revenue trend over time
Looks like yours

Branding & Document Customisation

Your logo on every quote and invoice. Your brand colour throughout. VAT number, bank details, custom footer text.

🎨

Logo & Brand Colour

Upload your company logo — it appears on every quote, invoice and the client booking page. Set your brand colour and it flows through the header, table accents and CTA buttons.

  • Logo on all documents
  • Brand colour on quotes and invoices
  • Colour on booking widget
  • Quick colour presets
  • Upload from computer or URL
📄

Quote Customisation

Add VAT number, company registration, bank details and custom footer text to every quote. Clients see professional documentation that matches your brand.

  • VAT and reg number on quotes
  • Custom footer text
  • Bank details for payment
  • E-signature option per quote
  • Tiered pricing layout
🏢

Invoice Customisation

Same branding controls on invoices. Custom footer, bank details, logo header. Everything a professional invoice needs — without separate accountancy software.

  • Logo header on invoices
  • Custom payment terms footer
  • Bank details for payment
  • VAT and reg number
  • Overdue and partial payment tracking
Agency-ready

Multi-Tenant, White Label & Security

Manage every client from one login. Fully branded. Locked down tight.

🏢

Multi-Tenant Architecture

Every client company is completely isolated. Switch between them in one click from the topbar. Each company has its own phone number, pipeline stages and settings.

  • Full data isolation
  • One-click company switch
  • Per-company pipeline stages
  • Plan-based feature gating
  • Agency and client portals separate
🎨

White Label

Your clients see your brand. Custom name, logo, colours and domain. The agency portal removes the "Powered by" badge entirely.

  • Custom name, logo and colours
  • Portal domain
  • Custom CSS injection
  • Remove branding on Agency plan
🔒

Security & GDPR

Enterprise security on every request. GDPR isolation by default. 2FA with Google Authenticator. Full audit logs.

  • 9 security headers on every request
  • Brute force protection
  • GDPR data isolation by default
  • 2FA with Google Authenticator
  • Full audit log
Connects with the tools you already use
TwilioBland.aiOpenRouter AIGoogle OAuthGmailGoogle CalendarStripeWhatsApp BusinessZernioZapierMake.comWooCommerceLinkedInCompanies House APIGoogle PlacesNumVerify

Ready to get started?

Get started in under an hour. No long-term contracts. No per-user fees.